A New Creative Chapter for Dom Pérignon

It’s a campaign that not only markets a product, but also burnishes the brand’s cultural halo - exactly what a luxury marketing effort should do. One standout feature of Dom Pérignon’s 2025 initiative is how it extends beyond static content into a physical, immersive brand experience. The London exhibition on 16 May 2025 acts as the experiential centerpiece of the “Creation” campaign and shows the power of experiential marketing for luxury brands.
On the coffrets (gift boxes), the shield is framed by his vibrant, smiling flowers, blooming in jubilant profusion. Placed side by side, the coffrets form a modular floral tableau, inviting collectors to engage with and extend the experience beyond the bottle. Inside is the remarkable Dom Pérignon Rosé Vintage 2010, a landmark Champagne dom perignon price that pushes the frontiers of creation. The BackgroundDom Pérignon, the prestige label of Moët & Chandon, is revered worldwide for its visionary approach to champagne. The 2015 vintage was born from a warm, generous growing season that yielded grapes of exceptional ripeness and balance. Takashi Murakami, one of Japan’s most influential contemporary artists, lends his playful yet profound flower designs, turning the Brut 2015 into an icon that bridges tradition and modern expression.

This is what makes Dom Pérignon x Takashi Murakami collaboration timeless, where designs extend far beyond the box and the bottle. Finally, punk rocker Iggy Pop represents the raw energy and rebellious spirit that Dom Pérignon also embodies. Known for his unfiltered creativity and iconoclastic approach, Iggy’s impact on music and culture reflects the Maison’s dedication to authenticity and fearless artistic expression. No stranger to big-name brand collaborations, Murakami’s Kawaii-inspired designs have long intercepted fashion, food and art. Most notable is his longstanding Louis Vuitton partnership, which, to collectors’ delight, was rekindled this summer.
Whether for cellaring, gifting, or enjoying on life’s most meaningful occasions, this is a release that will only appreciate in value and prestige. The gift box features Murakami’s signature smiling flowers and modular design, inviting collectors to curate a blooming tableau. With the bottle as both canvas and cuvée, this release is not only a celebration of fine winemaking but also a multisensory encounter with bold visual storytelling. For Dom Pérignon, creation is an eternal journey that creates resonances between the past, present, and future. Over the years, legendary cultural and artistic figures have become part of this journey – some inspired by Dom Pérignon, others inspiring it. Building on this storied legacy, a new chapter has launched in May 2025, a chapter rooted in its unwavering commitment to creation and its enduring dialogue with iconic creators like Takashi Murakami.
Current campaign collaborators include Tilda Swinton, Zoë Kravitz, Iggy Pop, Swedish choreographer Alexander Ekman, and three-Michelin-starred chef Clare Smyth. Together, they reflect a rich tapestry of creative expression that aligns with the Champagne house’s visionary spirit. To commemorate the launch, Dom Pérignon will host a private cocktail event at  the Kaikai Kiki Gallery in Tokyo on October 9. Located in the heart of Murakami’s creative universe, the gallery will serve as the perfect backdrop for this intimate celebration.

The creative direction focuses on establishing a personal interaction between the artist and the champagne. Whether cradled, stared down, or subtly placed within frame, the bottle’s presence is treated with intentionality. It exists in a shared space, becoming part of the creative’s world rather than remaining separate from it.
It's the year 2000, and Andy Warhol, father of pop and chronicler of icons, is fixated on acquiring 2,000 bottles of Dom Pérignon – Not for indulgence, but as artifacts. Photographer Bert Stern ordered a case of the 1953 vintage, as requested by Marilyn Monroe. Robert Mapplethorpe deconstructs the bottle into a shrine in his Champagne Triptych (1975) —transforming Dom Pérignon into sculpture, into symbol. It is clear that Dom Pérignon is no stranger to the avant-garde gaze and has long been a muse for those who redefine cultural boundaries. Nose & PalateDark and TactileDom Pérignon Vintage 2015 stands out for its complex aromatic flavour profile combining intense roasted and cocoa notes, balanced by delicate floral aromas of lime blossom, jasmine and peony.
Liquor Bar Delivery is your premier online destination for whiskey, wine, and spirits. We pride ourselves on offering an extensive selection of both popular and rare liquors, all  at competitive prices. With our swift and reliable delivery service, you can enjoy your favorite drinks without delay. The Rosé  2010 offers a vibrant bouquet of red fruits, complemented by hints of citrus and a subtle minerality. Its creamy texture and lively bubbles make it a delightful experience for the palate.

Explore more from the “Creation is an Eternal Journey” campaign through Dom Pérignon’s official website, where additional visuals and behind-the-scenes insights offer a closer look at the collaboration and its participants. If you are out a card is left, with an instruction to call the local depot to re-arrange delivery. Alternatively, you can inform us to “leave safe”, “leave with a neighbour”, “leave in garage” etc. and we will pass this information onto the courier. Please remember that, in accordance with our Terms & Conditions, alcohol will only be left with persons over 18 Years Old. The brand’s latest seasonal color, Ballerina Pink, brings a softer edge to its iconic hard-shell design. We tested the Maya Black Card—from its sleek design to its exclusive perks—and found it’s the perfect companion for anyone who loves to travel, shop, and earn rewards effortlessly.